Capturing and understanding key metrics helps the Health Insurer monitor performance of the channel and make the necessary changes to drive traffic and increase revenue. The WebInsure Analytics & Reports module provides accurate and timely reporting and analytics such as:

Segmentation of consumers by

• Segmentation by size of business
• Segmentation by type of business
• Segmentation by geography

Traffic Source Analysis by:

• Search engine
• Social media
• Brokers

Traffic Trend Analysis

• Is the traffic increasing?

Conversion Trend Analysis

• Which policies are most popular for a particular consumer segment?

Sales and Marketing Campaign Tracking

• Tracks effectiveness of marketing campaigns and sales promotions