Capturing and understanding key metrics helps the Health Insurer monitor performance of the channel and make the necessary changes to drive traffic and increase revenue. The WebInsure Analytics & Reports module provides accurate and timely reporting and analytics such as:

• Segmentation of consumers by
  • Segmentation by size of business
  • Segmentation by type of business
  • Segmentation by geography
• Traffic Source Analysis by:
  • Search engine
  • Social media
  • Brokers
• Traffic Trend Analysis
  • Is the traffic increasing?
• Conversion Trend Analysis
  • Which policies are most popular for a particular consumer segment?
• Sales and Marketing Campaign Tracking
  • Tracks effectiveness of marketing campaigns and sales promotions