In today’s insurance and benefits marketplace, consumers have one major thing on their mind — how much is it going to cost? More specifically, how much value are they really getting from the dollars spent on health care benefits? Benefits marketplace consumers, including individuals, employers, employees, and brokers, are actively looking for better ways to shop, enroll and manage health, financial and ancillary benefits. For brokers, whose role is far from just transactional, a benefits marketplace platform presents an opportunity to diversify products and services and expand relationships by adding value to dollars spent by consumers. Leveraging a benefits marketplace technology to maximize these opportunities is smart, but it needs to align with your client needs and overall business strategy.