Why a benefits marketplace is crucial to broker success

As benefit marketplaces continue to evolve and soar in popularity, brokers will need to quickly understand and embrace how new tech-enabled shopping and enrollment benefit platforms will fit into their current and future business strategy. More importantly, brokers will have the opportunity to use this new technology to differentiate themselves amongst their competitors and enhance the way they’re currently doing business.

If you haven’t started considering that there’s a better way of doing business with the adoption of a benefits marketplace platform, or if you’re waiting to see how the benefits marketplace will evolve with the future provisions of ACA, such as the Cadillac Tax, or other potential regulatory requirements, we’re here to tell you: you’re about to miss the bus.