Date: Tue, August 18, 2015, 2:00 pm - 3:15 pm ET

The role of brokers is rapidly evolving along with adoption and expansion of benefit marketplaces. For brokers, whose role is far from just transactional, a benefits marketplace platform presents an opportunity to diversify products and services and expand relationships by adding value to dollars spent by consumers. To do this successfully, brokers need to understand how tech-enabled shopping and enrollment platforms can fit into their business strategy. More importantly, brokers have the opportunity to grow market share by using these platforms to differentiate, enhance how they do business, and establish themselves as the trusted advisors to their clients.

Attendees will learn:

  • Why adopting a tech-enabled benefits marketplace platform is crucial to broker success
  • What questions to ask benefits marketplace platform vendors when shopping for a tech-enabled shopping, comparison, and enrollment tool
  • The opportunities a benefits marketplace present to brokers, their partners, and clients
  • Potential challenges or pitfalls when shifting to a new technology platform such as a benefits marketplace

Presented by:

Megan Urbaniak
Director of Business Development, WebInsure Benefits

Barbara Saeger
Manager, Sales Support

Who Should Attend:

Insurance brokers, broker general agents, back office administration and/or enrollment staff for brokers, for all size employer groups and individual markets.

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