Date: Wed, April 2, 2014, 2:00 pm - 3:15 pm ET

Health insurance eCommerce is evolving on an almost daily basis, and these changes paradigm shift, moving the national acceptance of purchasing health insurance online into the mainstream. The population of internet-savvy consumers has grown tremendously and will only continue to expand. Weaned on travel sites and amazon.com, they are becoming more sophisticated and demanding with online engagement. Consumers expect to be able to complete the full shopping experience, select ancillary services and communicate strictly through online means, if they choose.

Adding to this mix is the rapidly changing regulatory landscape, making it clear that your investment in eCommerce technology must be flexible enough to meet today’s market needs while preparing you for the challenges and opportunities of tomorrow.

In this webinar, we will discuss:

  • A brief overview of the eCommerce evolution and how it impacts healthcare.
  • How regulatory changes can impact Private Exchanges and what that might mean to the various stakeholders.
  • What’s next for healthcare eCommerce and which features and functionality tomorrow’s consumers will consider indispensable?

Who Will Benefit?

  • Business, marketing and IT leaders from health plans
  • HR leaders

About the Speakers

Barbara Saeger
Barbara Saeger is the Manager of Product Management and Compliance at hCentive. Prior to joining hCentive in September of 2012, Barbara spent 17 years at BlueCross BlueShield of Tennessee. While at BCBST, Barbara held various management roles in Operations, was a Sr Compliance Analyst in the Legal Division, and finisher her time at BlueCross as a Product Manager in the Senior Care Division.

Barbara earned a BS in Marketing and Masters in Business Administration from the University of Tennessee at Chattanooga.

Barry Dupree

Barry Dupree is a Sr. Manager – Solutions with hCentive. He has over 15 years of experience in healthcare IT and has provided healthcare consulting services to some of the largest payer and provider organizations in the country. Barry has also previously developed enterprise-level portal applications to support the HIPAA standard transaction sets.

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