RESTON, VA, MAY 19, 2015 — hCentive, the leader in health insurance exchange solutions announced the appointment of Maydad Cohen as Senior Vice President and General Manager of Government Solutions. As head of the government business and member of the Leadership Team, Maydad will be responsible for strategy, business development, and delivery of solutions to the U.S. federal and state governments.


  • Maydad has more than fifteen years of government and legal experience.
  • Prior to joining hCentive, Maydad was Special Assistant to the Governor for Project Delivery in the Commonwealth of Massachusetts, where he led the implementation of an integrated eligibility and enrollment system for 2015 Open Enrollment. Maydad held a number of positions in Massachusetts, including Deputy Chief of Staff for Policy and Cabinet Affairs for the Governor and Chief of Staff to the Secretary of Labor & Workforce Development.
  • Prior to working for the Commonwealth of Massachusetts, Maydad was a labor and employment attorney in private practice.
  • Maydad earned a J.D. from the American University’s Washington College of Law, and an undergraduate degree in Political Science and History from The University of Massachusetts (Amherst).


Sanjay Singh, Co-Founder & Chief Executive Officer, hCentive, Inc.

“We have a track record of innovating and implementing exchange technology solutions for federal and state governments to provide access to health benefits to all citizens. Maydad adds proven leadership and government experience to chart the next phase of hCentive’s growth with new out-of-the-box technology solutions.”

Maydad Cohen, Senior Vice President & General Manager of Government Solutions, hCentive, Inc.

“During my career with government, I partnered closely with technology companies to deliver successful programs to constituents. I look forward to leveraging that experience at hCentive to now assist government agencies with solutions that restore the focus on access to quality, affordable health insurance and away from costly and complex technology implementations.”


 About hCentive:

At hCentive, our mission is to empower everyone to gain access to health benefits. We are a leader in public and private exchange solutions that simplify the distribution and management of health insurance and ancillary benefits. Our WebInsure™ solutions fully support government agencies, insurance carriers, and brokers as they engage consumers and businesses and offer transparent access to benefits choices. Our innovative technologies deliver an integrated online benefits shopping and enrollment experience that is convenient and available anytime and anywhere.