RESTON, VA, JUNE 16, 2015 — hCentive, the leader in health insurance exchange solutions has appointed VJ Bala as Senior Vice President and Head of Marketing, reporting to Sanjay Singh, Co-Founder and Chief Executive Officer. As head of marketing and member of the Leadership Team, VJ oversees strategies to build the hCentive brand, commercialize products and solutions, develop new markets, and expand partnerships to drive the next phase of business growth.


  • VJ has twenty-two years of experience in global marketing, strategy, product development and management consulting with Global 1000 companies in the technology, software products, professional services and manufacturing sectors.
  • VJ has led the marketing function for multiple businesses serving healthcare, life sciences, public sector, manufacturing, mobility and engineering industries, advising CXOs and executing strategic initiatives.
  • Prior to joining hCentive, VJ was Associate Vice President and Head of Marketing & Alliances for Infosys Public Services, Inc. based in Rockville, Maryland. Prior to that, VJ held marketing leadership positions with various business divisions at Infosys and IBM.
  • Earlier at IBM, VJ led corporate marketing initiatives and consulting engagements for high-tech and government clients. VJ started his career implementing technology initiatives at Johnson Controls.
  • VJ earned a Master’s in Business Administration with a concentration in strategy and marketing from the University of Michigan (Ross), a Master’s in Science from the Ohio State University, and a Bachelor’s in Technology from the Indian Institute of Technology.


Sanjay Singh, Co-Founder & Chief Executive Officer, hCentive, Inc.

“As we scale and pursue new market opportunities, we want to expand our marketing reach and strategic focus to support our growth aspirations and purpose the company was founded on. VJ brings proven industry and marketing experience from fast-paced growth organizations. We look forward to his insights and guidance on the leadership team.”

VJ Bala, Senior Vice President & Head of Marketing, hCentive, Inc.

“My experience with starting up to scaling marketing organizations for small to multi-billion dollar businesses has helped me drive transformation to support the growth and success of any business. I am excited about the opportunity to bring that playbook to hCentive, a purpose-driven organization with strong values.”


About hCentive:

At hCentive, our mission is to empower everyone to gain access to health benefits. We are a leader in public and private exchange solutions that simplify the distribution and management of health insurance and ancillary benefits. Our WebInsure™ solutions fully support government agencies, insurance carriers, and brokers as they engage consumers and businesses and offer transparent access to benefits choices. Our innovative technologies deliver an integrated online benefits shopping and enrollment experience that is convenient and available anytime and anywhere.