What if your daily fitness goals were sent to your cell phone and achieving these goals made you eligible for premium discounts on your health insurance plan? What if payers were able to track your progress toward an illness and recommend tests via a mobile app?
A few years ago, such scenarios might have seemed outlandish but due to the rate that payers are embracing consumer engagement, these scenarios are becoming a distinct reality. Payers are heavily considering mobile healthcare IT technologies for managing their risk pool and improving overall care outcomes.
Tracing Footsteps of Mobile in Healthcare Technology
Progression toward mobile-fueled healthcare probably started with mobile-optimized websites that offered a few applications for viewing personal plan details or posing queries. Slowly, more healthcare organizations started investing in applications that connected consumers with their care providers like in-network primary care physicians. With the onset of healthcare reform, holistic care has become an objective for most payers and mobile technologies offer some impressive solutions. Before the current healthcare reforms, applications that could list in-plan provider facilities were gaining attention. However, they didn’t have a nationwide presence. Now with the consumer-caregiver relationship being emphasized by the Affordable Care Act, dedicated mobile apps from payers enabling better coordinated care might become a standard feature.